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Hockey Operations


Steve Howard - Head Coach



Howard became the third head coach in Bruins history on May 1st, 2017. He spent the previous three seasons as an assistant coach for the Waterloo Black Hawks of the USHL.

Howard was recognized as the NA3HL Coach of the Year after leading the Flint Junior Generals to the circuit’s Eastern Division championship and USA Hockey’s Tier III National Junior Tournament in 2014.  Over two seasons with the Junior Generals, Howard owned a regular season record of 69-21-4.

Howard played professionally in the ECHL, SPHL, other domestic circuits, as well as in Europe and Asia from 2001 through 2008.  His first coaching experience came as a player/assistant with the SPHL’s Columbus (GA) Cottonmouths in 2006/07.  After retirement as a player, his career in coaching and skill development included work with the Minnesota Advancement Program and Michigan’s STRIDA Hockey.

Al Rooney - Associate Head Coach/Goaltender Coach


Rooney was hired on in May of 2017 and will serve as Associate Head Coach as well as the Goaltending Instructor for the Bruins. He was the Assistant Coach of the 2016-17 Robertson Cup Champion Lone Star Brahamas, having worked within the Lone Star organization  since 2014 when he became head coach of the NA3HL Junior Brahmas.

A goaltender in his playing days, Rooney spent time with Steve Howard in San Angelo and played most of his professional career in the South. A native of North Babylon, NY, Rooney is also familiar with Minnesota, having played Juniors in the state and also working in Winona, MN in a coaching capacity.

Keenan Kelly - Assistant Coach


AC Kelly

Keenan joined the Bruins staff in 2015 after spending the prior four seasons working for Northern Michigan University (NCAA-DI WCHA).  While at NMU, he served as the Student-Assistant Coach, Assistant Director of Hockey Operations, and Video Coordinator.  Before his time at NMU, Keenan, a native of Boise, Idaho, was an assistant coach for the Idaho Junior Steelheads in the Western States Hockey League (WSHL) for two seasons (2009-11), winning the Thorne Cup in 2011.

Prior to starting his coaching career, Keenan played Bantam AAA and Midget AAA from 2005-07 while attending Athol Murray College of Notre Dame in Wilcox, Saskatchewan.  During the 2007-08 season, Keenan was the first out of state captain in program history for the Pikes Peak Miners U16 AAA in Colorado Springs, Colo. and then suffered a career ending hip injury in the summer 2008.

Brad Clayton - Assistant GM/ Coach


Brad begins his third season as of Assistant GM of the Bruins.  In addition to working for the Bruins, Brad works for the Dubuque Fighting Saints of the USHL and the Granite City Lumberjacks of the NA3HL.  Brad joined theFighting Saints in November 2009 with the responsibility of scouting future USHL talent as well as their Director of Bantam Prospects. Brad served as Director of Scouting for the Janesville Jets in the NAHL from 2012-2015 and is Director of Western Scouting for the Granite City Lumberjacks in the NA3HL. He coached five seasons of youth hockey in Grand Rapids, MN at the Pee Wee level, and he remains GM/Coach of the Northern Prospects AAA Hockey Program at the U16 and U18 levels.

Brad also coached the Rangers in the inaugural Bantam Elite League and is also a coach in the Minnesota High Performance program. Brad, his wife Amber and their son Dylan reside in Northern Minnesota.



Howie Borden - Director of Scouting

Chuck Linkenheld - Chicago

Gene Zyla - Detroit

Brandon Alcorn - Denver