Hockey Operations


Steve Howard - Head Coach


Howard became the third head coach in Bruins history on May 1st, 2017. He spent the previous three seasons as an assistant coach for the Waterloo Black Hawks of the USHL.

Howard was recognized as the NA3HL Coach of the Year after leading the Flint Junior Generals to the circuit’s Eastern Division championship and USA Hockey’s Tier III National Junior Tournament in 2014.  Over two seasons with the Junior Generals, Howard owned a regular season record of 69-21-4.

Howard played professionally in the ECHL, SPHL, other domestic circuits, as well as in Europe and Asia from 2001 through 2008.  His first coaching experience came as a player/assistant with the SPHL’s Columbus (GA) Cottonmouths in 2006/07.  After retirement as a player, his career in coaching and skill development included work with the Minnesota Advancement Program and Michigan’s STRIDA Hockey.

Al Rooney - Associate Head Coach/Goaltender Coach

Rooney was hired on in May of 2017 and will serve as Associate Head Coach as well as the Goaltending Instructor for the Bruins. He was the Assistant Coach of the 2016-17 Robertson Cup Champion Lone Star Brahamas, having worked within the Lone Star organization  since 2014 when he became head coach of the NA3HL Junior Brahmas.

A goaltender in his playing days, Rooney spent time with Steve Howard in San Angelo and played most of his professional career in the South. A native of North Babylon, NY, Rooney is also familiar with Minnesota, having played Juniors in the state and also working in Winona, MN in a coaching capacity.

Keenan Kelly - Assistant Coach

AC Kelly

Keenan joined the Bruins staff in 2015 after spending the prior four seasons working for Northern Michigan University (NCAA-DI WCHA).  While at NMU, he served as the Student-Assistant Coach, Assistant Director of Hockey Operations, and Video Coordinator.  Before his time at NMU, Keenan, a native of Boise, Idaho, was an assistant coach for the Idaho Junior Steelheads in the Western States Hockey League (WSHL) for two seasons (2009-11), winning the Thorne Cup in 2011.

Prior to starting his coaching career, Keenan played Bantam AAA and Midget AAA from 2005-07 while attending Athol Murray College of Notre Dame in Wilcox, Saskatchewan.  During the 2007-08 season, Keenan was the first out of state captain in program history for the Pikes Peak Miners U16 AAA in Colorado Springs, Colo. and then suffered a career ending hip injury in the summer 2008.



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